Our Values

Irreverence

We believe in playfully defying norms with humor and unconventional thinking. This leads us to challenge gender expectations and embrace unconventional ideas with humor and innovation. 

Integrity

We believe in “walking our talk,” where our actions align with our words and our words with our experiences. This leads us to share and honor our unique stories as women, creating spaces for others to do the same. 

Playfulness

We believe that holding things playfully— beginning with ourselves— allows us to learn from challenges and difficult topics and transform them. This leads us to approach our work with a spirit of continual experimentation vs. perfection.

Curiosity

We believe in the uniqueness of every situation and person. This invites us to embrace a spirit of continuous learning and exploring the underlying “why” behind our actions.

Self-Worth

We believe in treating ourselves and others with care, compassion, and respect in all interactions. This commitment leads us to approach every individual with empathy, compassion, and honor, valuing their unique qualities, insights, and experiences.

Love

We believe in the inherent value of every individual, their ideas, and their contributions. This leads us to cultivate inclusive environments that support growth, equity, and well-being.